Friday, July 16, 2010

Domenico Vacca Private Denim Preview Event




Domenico Vacca in conjunction with Models International, had a fabulous private preview of Vacca's line of mens denim jeans. Chris and I were invited to get some photos and footage of the event as it took place. Domenico was on hand to take a few photos with the models provided by Models International. We captured great shots of everyone having a great time in the SoHo location on the corner of West Broadway and Broome Street in Manhattan. Thanks to Domenico Vacca and Models International for having us and for putting together another excellent gathering. Here's some of the photos I took.


Camera Settings

The video was shot entirely on one lens, a Canon 24-105mm F4 L-series. The photos were taken with a Canon 50mm F1.2 L-series. There was a ton of sunlight on location so Chris didn't need to switch over to a faster prime, which was good since the venue was pretty crowded and we didn't want to be going back and forth switch lenses from our bags. All the shots were on a Manfrotto monopod with a fluid head. You can't really get a solid pan out of it, but you can get a short dolly effect, good tilts, and an organic camera shake. Usually we'll go in with a tripod and just convert it to a monopod by bringing the legs together, but he wanted to have a physically lighter setup this time around. He also usually shoots with a Zacuto viewfinder for fast and accurate focus, but he went really minimal this time around and just did everything by eye off the LCD screen.

The ISO was around 160 to 320 outside, and about 1250 to 1600 inside. Shutter speed we kept mainly around 1/60, sometimes 1/125. We shot on standard picture style because we wanted a faster turn around time on the post side with minimal color grading. We just lowered the contrast a bit so the blacks wouldn't be too dark. We also shot on auto white balance. We find shooting manual white balance slows us down in fast changing environments and the automatic settings have worked fine for us so far.

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