HTML 5 Sports Illustrated

Here's another example of the future of print, this time using HTML 5 and featuring Sports Illustrated.

What I find particularly interesting are those spaces where you'd normally expect to see a photo embedded with the text, but instead you get a movie file. There's definitely an emerging market for those photographers who not only know how to take photos, but are also capable of taking good short clips of footage. From an editing standpoint, you could make the choice later as to whether or not you want to supplement the writing with a photo or a movie, depending on which you feel will relay the narrative more effectively.

The gulf between stills and motion gets smaller and smaller. In fact, both could be used simultaneously given the right design interface.