This years New York Fashion Week was packed with so many things to do. We covered an event by our friends at American Apothecary on September 15th, 2010. They held a New York Fashion Week E-Commerce Launch Event at HK Lounge in New York City. Guests enjoyed the evenings complementary drink the "Placebo Mojito" courtesy of Given Liqueur, and instant take home photos in front of the Step & Repeat with friends.
Camera Settings: It was extremely dark in the HK Lounge, so without ruining the ambient of the event, we had to pump the ISO to astronomical numbers and open apertures all the way. Luckily, we had primes that open up all the way to f/1.2, and since we were shooting at 24p, the lowest we could go with shutter speed was 1/50. I'd say it came out decent for the given venue lighting. We also used the Tiffen Merlin Steadicam for a few shots and also did a few moves with a fluid head tripod converted to a monopod to get the desired effects.
Domenico Vacca in conjunction with Models International, had a fabulous private preview of Vacca's line of mens denim jeans. Chris and I were invited to get some photos and footage of the event as it took place. Domenico was on hand to take a few photos with the models provided by Models International. We captured great shots of everyone having a great time in the SoHo location on the corner of West Broadway and Broome Street in Manhattan. Thanks to Domenico Vacca and Models International for having us and for putting together another excellent gathering. Here's some of the photos I took.
Camera Settings
The video was shot entirely on one lens, a Canon 24-105mm F4 L-series. The photos were taken with a Canon 50mm F1.2 L-series. There was a ton of sunlight on location so Chris didn't need to switch over to a faster prime, which was good since the venue was pretty crowded and we didn't want to be going back and forth switch lenses from our bags. All the shots were on a Manfrotto monopod with a fluid head. You can't really get a solid pan out of it, but you can get a short dolly effect, good tilts, and an organic camera shake. Usually we'll go in with a tripod and just convert it to a monopod by bringing the legs together, but he wanted to have a physically lighter setup this time around. He also usually shoots with a Zacuto viewfinder for fast and accurate focus, but he went really minimal this time around and just did everything by eye off the LCD screen.
The ISO was around 160 to 320 outside, and about 1250 to 1600 inside. Shutter speed we kept mainly around 1/60, sometimes 1/125. We shot on standard picture style because we wanted a faster turn around time on the post side with minimal color grading. We just lowered the contrast a bit so the blacks wouldn't be too dark. We also shot on auto white balance. We find shooting manual white balance slows us down in fast changing environments and the automatic settings have worked fine for us so far.
Josephine Zohny of WeRoqq PR invited me to cover another grand opening, but this time of a well known restaurant chain. TGI Friday's just opened it's doors to the public yesterday in Union Square, New York. Here are some photos of the ribbon cutting ceremony.
On Wednesday, May 12th, WeRoqq PR invited us to cover the grand opening of the WHO.A.U flagship store @ 22 W. 34th St. in Manhattan. My favorite PARTs model/DJ, Ms. Farrah Sabado was spinning the turntables with awesome beats, there were lots of hor dourves and drinks, plenty of fresh, young faces helping out customers and there was even a BEAR! The great symbol of California of course. The whole shindig was sponsored by Z100 and Time Out New York. We had a great time and lots of photos and footage to boot! Here's a taste of the event.
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