American Apothecary eCommerce Launch Event

This years New York Fashion Week was packed with so many things to do. We covered an event by our friends at American Apothecary on September 15th, 2010. They held a New York Fashion Week E-Commerce Launch Event at HK Lounge in New York City. Guests enjoyed the evenings complementary drink the "Placebo Mojito" courtesy of Given Liqueur, and instant take home photos in front of the Step & Repeat with friends.

Camera Settings: It was extremely dark in the HK Lounge, so without ruining the ambient of the event, we had to pump the ISO to astronomical numbers and open apertures all the way. Luckily, we had primes that open up all the way to f/1.2, and since we were shooting at 24p, the lowest we could go with shutter speed was 1/50. I'd say it came out decent for the given venue lighting. We also used the Tiffen Merlin Steadicam for a few shots and also did a few moves with a fluid head tripod converted to a monopod to get the desired effects.