Atomic Tom in the Subway

Since recently completing our first music video, I've been looking at ways people having been getting viral buzz from their music videos. A cool music video you may or may not have seen was taken in the NYC subway on what seems to be an iPhone. The band Atomic Tom, had their equipment recently stolen. But because of their desire to jam and their ability to improvise, they actually made something worth watching. Production values aside, their concept for the video was actually the coolest part. I'm familiar with some of the apps they used to perform the piece so it's nice to see that they can be used for actual improvisational performances.